Content Creation

Alicia Anne Adams is a professional writer and content creator who specialises in discovering the compelling stories behind the brands she works with, and expressing these through thoughtful copy and visual content.

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She divides her time between freelance content creation and managing Balefire Blades, the swordsmithing business she co-founded with her husband. Building this heritage craft brand from the ground up and gaining an international following for it has inspired her to help other traditional makers share their stories with confidence and clarity.

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Since then, she has supported makers, museums and musicians in reaching their audiences with compelling, lore-rich content. Her background as an EFL teacher pairs a deep love of language with a precise, accessible communication style.

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With ten years’ experience across web copy, white papers, blog articles, magazine interviews and books, Alicia brings poise, professionalism and a keen eye for narrative to every project.