www.ardbeagcrafts.com

My client, a heritage weaver working from her 300-year-old South Highlands cottage, asked me to help her build a brand identity which would appeal to individual buyers as well as museums and galleries.

I worked with her to design a logo and a style guide, and used these as the basis for a simple, elegant website which uses neutral colours and natural textures to highlight the rustic luxury of her products.

Over time, as my client became a respected curator of weaving exhibitions, the website needed to expand, becoming a portal for curious visitors as well as a space to buy woven goods or enquire about commissions. I worked to keep the overall feel simple and accessible, despite the scope of the information presented.

I run the website ongoingly, updating with new products, portfolio items and exhibition news. I also run the brand's social pages, editing my client's photos and videos and presenting them alongside compelling captions that engage readers and build community.